Cashing Out: Week of March 29th – April 4th, 2009 in Online Marketing News

Second Circuit Court Hands Google a Search Litigation Defeat

In a ruling by the United States Court of Appeals for the Second Circuit, Rescuecom was handed a victory over Google in its lawsuit over alleged abuse of sponsored search. The complaint focuses on the way Google allows trademarks to be used as a trigger for AdWords ads, citing such action infringes on the rights of the trademark owner citing the potential for the ads displayed to confuse consumers as to who the trademark owner is.

IAB Reports Internet Advertising Grew 10.6% in 2008

According to a report released by the Interactive Advertising Bureau, advertising on the internet reached 23.4 billion in 2008. This represents a growth of 10.6% year-over-year. Online video grew faster than any other category reaching 123% year-over-year growth. The data was compiled by PricewaterhouseCoopers on behalf of the IAB.

Google Terminating Video Option in AdSense

Despite the growth reported in the video segment by the IAB, Google announced it was ending the video unit feature option in Adsense. YouTube which hosted the ad units for AdSense, will still allow the purchase of video ad units directly through the YouTube platform. Google stated that video ad units did not have the impact “we had hoped for”.

MySpace and CitySearch Joining Forces

MySpace and CitySearch have partnered to create MySpace Local. The partnership will allow CitySearch to display business listings to targeted city communities on MySpace’s network. This will also help to bolster MySpace’s ad inventory offering while providing CitySearch a wider audience.

Virgance Buys Green Blog Network

Hoping to capitalize on the growing focus on the environment, Virgance (which calls itself an Activism 2.0 company) announced the acquisition of the Green Options Media Network. Green Options’ network consists of 15 blogs that write on varying environmental topics. The goal seems to be to create a Federated Media sort of blog ad network.

Comcast OnDemand Beats Big Macs and iTunes

Comcast is exercising certain bragging rights as OnDemand reached an 11 Billion viewer milestone which, as Comcast is quick to point out, is nearly twice the number of iTunes downloads. Not stopping at iTunes, Comcast also wants folks to know that number is 4x the number of Big Macs sold in the US. Who knew OnDemand could be so popular?

Gary Vaynerchuck Crushes Seven-Figure Book Deal

Book publisher HarperStudio announced it had struck a 10-book deal with Gary Vaynerchuck worth an estimated seven-figures. First book is scheduled to come out in September and is titled: Crush It! Turn Your Passion into Profits in a Digital World.

Google Steps into the Venture Capital Game

Google announced its new venture fund Google Ventures. According to the Official Google Blog: “We think the current downturn is an ideal time to invest in nascent companies that have the chance to be the “next big thing,” and we’ll be working hard to find them.” Want to let Google Ventures know about your startup, go here.

•  

  

• Subscribe to ReveNews

  • Get ReveNews Updates in Your Reader
  • Get ReveNews Updates in Your Email

• The Latest Comments

  • Jonathan Kraft on Breaking News: Colorado Finance Committee Passes HB 1193
  • Doug Brockway on Sexy Numbers: Measuring ROI in Social Media Campaigns
  • Kellie Stevens on Amazon Terminates Colorado Affiliates, Joins Growing List of Advertisers
  • Barry Silverstein on Do Marketers Understand Social Media?
  • Jim Kukral on Do Marketers Understand Social Media?
  • Stephen Robinson on Top 10 Must See Interactive Sessions at SXSW 2010
  • Franklin Banker on Amazon Terminates Colorado Affiliates, Joins Growing List of Advertisers
  • Melanie Seery on Amazon Terminates Colorado Affiliates, Joins Growing List of Advertisers
  • 3 Reasons Why Sports Marketers Need Social Media | Professional Blog Service on Sexy Numbers: Measuring ROI in Social Media Campaigns
  • Franklin Banker on Amazon Terminates Colorado Affiliates, Joins Growing List of Advertisers

• ReveNews Readers

• Archives

  Select Month March 2010 February 2010 January 2010 December 2009 November 2009 October 2009 September 2009 August 2009 July 2009 June 2009 May 2009 April 2009 March 2009 February 2009 January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 April 2008 March 2008 February 2008 January 2008 December 2007 November 2007 October 2007 September 2007 August 2007 July 2007 June 2007 May 2007 April 2007 March 2007 February 2007 January 2007 December 2006 November 2006 October 2006 September 2006 August 2006 July 2006 June 2006 May 2006 April 2006 March 2006 February 2006 January 2006 December 2005 November 2005 October 2005 September 2005 August 2005 July 2005 June 2005 May 2005 April 2005 March 2005 February 2005 January 2005 December 2004 November 2004 October 2004 September 2004 August 2004 July 2004 June 2004