Cashing Out: Week of February 22nd-28th, 2009 in Online Marketing News

California About to Repeat New York’s Amazon Tax Mistake

Governments learn slowly from the mistakes of others. California government proved this week it was no exception as Assembly Bill 178 was introduced by Assembly Member Nancy Skinner. Echoing New York’s now infamous Amazon Tax Law, California’s new bill target’s companies who maintain a marketing nexus specifically through the means of commission based publishers (like in the New York law CPM, CPC, and CPV based sales will be impacted). The bill is a bad idea which will simply cost small publishers their relationships with larger advertisers. The members of ABestWeb have set up a forum at CAAffiliates.com as a rallying point and information source to combat the initiative.

Gary Vaynerchuk is Obsessed

Wine Library.tv owner and wine celebrity Gary Vaynerchuk is stepping into the role of media mogul with the launch of Obsessed. Focusing on the 25-55 female demographic the web talk show is hosted by Samantha Ettus. Will be very interesting to see not only if Gary can duplicate his success but if the show can take a chunk out of a target audience that is friendlier with televisions than computers.

Spreadshirt Rakes in €10 Million in Funding

Competition between print on demand companies like Zazzle and CafePress has just heated up as Spreadshirt announced this week it raised €10 Million in funding from venture capital firms Kennet Partners and Accel Partners. Spreadshirt is a leader in this niche in Europe and sees the funding as away to strengthen its international presences especially in the US.

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