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Cashing Out: Week of Dec 14th - 20th, 2008 in Online Marketing News
Dustup over Google’s Net Neutrality Stance
The more profit is made on the internet and the more the internet grows the more Net Neutrality becomes an issue. This week the Wall Street Journal published an article claiming Google was attempting to bump its content to the front of the line delivery wise by making direct deals with ISPs. If true this would be a major change in Google’s stance towards Net Neutrality. Richard Whitt, Google Washington Telecom and Media Counsel, fired back at the Journal stating the article was “confused” and that Google was simply trying to take advantage of edge caching.
If you are unfamiliar with Net Neutrality and make a living via the internet in anyway, we here at ReveNews highly recommend you take the time to learn more. These fights over access rights will define how the future of the internet develops.
Dell Wrings Million Dollars from Twitter
While Twitter is still awaiting an internal monetization model to be developed other companies have taken advantage of marketing to the microblogging audience on their network. According to InternetNews, Dell has 65 active Twitter groups the largest being the Dell Home Outlet Store group which has a Twitter following of 2,475 members. Direct microblogging of discounts and product highlights has produced $1 million dollars in revenue for Dell on Twitter in 2008.
Affiliate Trust Launches
In an industry that is constantly struggling with ethical quandaries it is always a welcome sight when a new site is launched to help provide guidance on the right way to do things. Launched this week by Ed Byerly with support from ABestWeb Affiliate Trust’s purpose is to create an informational source, including campaigns, aimed at aggressively educating merchants about industry parasites. There should be plenty of fodder for Ed and his campaigns, it will be very interesting to see them rollout in 2009.
MOG Music Network Stiffs Affiliates for the Holidays
Speaking of a lack of ethics…the MOG Music Network just announced it was stiffing their affiliates in time for the holidays. In case you haven’t heard of MOG yet they are a network of independent music blogs where the affiliate sites are mostly made up of niche blogs that post the content, create traffic and supposedly share in the revenue. According to TechCrunch, MOG sent out an email essentially changing affiliate payment terms stating that October 2008 payments which hadn’t been issued yet would be pushed out 120 days along with all affiliate payments going forward. A perfect example of how to loose your affiliates.
Synthasite Buys Clickpass
Fronted by ReveNews’ own Vinny Lingham Synthasite announced the purchase of Clickpass, which works on improving OpenID technology, for an undisclosed amount. Congratulations to Vinny on Synthasite’s continued growth.
The Affiliate Trust is ramping up. It’s free to join on three levels, Observer, Member, or Contributor. The contributor level is where the work of volunteers is done. Project parameters and tasks are posted and collaborated on in the Contributor sub-forum and discussed in the AT Roundtable. The first project overview has been defined and initial work is being done. This sounds like a lot of hustle and bustle, but frankly we’re still taking baby steps. As the membership grows, so will the work level.
Don’t hesitate to stop by and register. There’s enough for everyone to do, from the neophyte to the affiliate marketing professional.