Melissa Salas: Buy.com’s Secret Affiliate Agent

What Makes an Affiliate Program Successful?

In school you hear about the four P’s of marketing a lot. (Product, Price, Promotion, and Place). I think when it comes to building and marketing a good affiliate program you can substitute the Place, for People. Any company can setup an affiliate program and put it on auto-pilot and hope that great affiliates will start promoting your product, but if you really want to build a sustainable business model around affiliate marketing you need the right affiliate manager.

I have seen many great affiliate programs fall to pieces with the departure of a strong affiliate manager. On the flip side, I have worked with affiliate managers that you know have a passion for their company and their products and want to work with you to figure out how to create a win-win relationship. These are the affiliate managers than can explode a program and make affiliates / publishers want to spend time on their programs. They understand the affiliate industry as well as their own and go out of their way to help to build relationships.

Before I meet Melissa Salas, the affiliate manager for Buy.com, at Affiliate Summit in Las Vegas, I had seen the ads in Revenue Magazine with the Picture where Melissa is in focus and the rest of the affiliate team is out of focus, and thought that perhaps Buy.com was just trying to put a pretty face on their program. Her appearance in the “Dating Game” show at CJU didn’t help change the image much. But after meeting her, exchanging some emails, and listening to her latest pod cast interview on Webmaster Radio’s Affiliate Marketing Today Podcast I have completely changed my mind.

Melissa appears to be working overtime at Buy.com. Not only is she heading up their affiliate program, but now they have her co-hosting their new BuyTV web show.

Buy.com offers an extensive set of tools to help make marketing their program a success at www.buy.com/affiliates. These industry leading tools include affiliate enabled RSS feeds, deep product linking tools, price drop alerts, datafeeds, coupon links, and more. Hardly any other program comes close to the set of tools they provide to help you succeed with their program.

On the Podcast, Melissa talked about their mobile phone deals where they pay $25 per activation. They have great deals on the best mobile phones from the best phone companies. Some of their deals even pay the customer cash back after they activate service and take advantage of the available rebates.

It took only a few minutes for her to respond to my email request for the top 10 mobile phone deals so I could add them to my 10BestSelling.net site. They have also provided detailed top 10 selling product lists for my site using the specific format I requested on the submission form I created for my site.

Top affiliates know that this business is all about building relationships, clearly Buy.com has created a dedicated team that cares about their products and their affiliates. It’s a program worth looking into. Just email melissas@buy.com, Buy.com’s Secret Affiliate Agent, and get started.

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