Having run an ISP in my past, and having worked at Network Solutions, I have a warm place in my heart for Domainers and have dabbled in the domaining business myself. In May I posted a story on my domain addiction. While I have pulled back a bit from my online auction addiction, having spent way to much that May, I have been playing around more and more with some of the parking services to make some PPC revenues on those domains.
While looking through my SedoPro account, I noticed I had a bunch of domains that were getting a lot of traffic but not making much money. This typically happens when you haven’t optimized the name for the right keywords. Sedo Pro gives me a lot more flexibility on setting keywords than other set and forget parking services. This is good if you want to spend the time to self optimize your domain, but not so good if you aren’t sure what terms to select.
For example, I purchased the domain e-chashop.com because the number if inbound links and estimated traffic. The biggest problem is that most of the traffic is from Japan, and I don’t speak Japanese. The Wayback machine and Google translation tools told me the site was primarily about Tea.
So now the question was, what keywords should I put on the parked page? Sedo let’s you have country specific pages and country specific keywords, and finding Japanese symbol for tea wasn’t too hard, but that may or may not be what people are paying to advertise one.
As a paid search marketer, I am often trying to find the tail terms that are inexpensive and don’t have many people bidding on them, when I am adding keywords to a parked page, I actually want to find the head terms that people are bidding the most on.
Enter AdSense Accelerator, This tool is a great way to find the terms that people are bidding the highest amount of money for. For parking sites, that means the terms that when clicked will actually make you the most money.
With AdSense Accelerator I can look at expensive terms via categories, or give it a term and find similar keywords and strings and their associated bid prices. When I entered “茶” for Tea, it showed me that people were also bidding to show ads on the following terms 緑茶. 云雾茶, ゴーヤ, 飲み物, 愛, 生, ジャスミン, and プーアール茶. Now I don’t know what they mean, but I do know that 緑茶 is making me $79.27 RPM and 飲み物 is making me $90 RPM. That’s good enough for me!
I have also used AdSense Accelerator to identify good domain names to purchase, It’s a tool worth checking out. Also, if you have a bunch of domains and want to exercise more control over the keywords and look and feel, try Sedo Pro. Send me your email address and I will get you the SedoPro endorsement code you need to get an account setup there.
Oh and if you have time to look up those Japanese words, let me know what the mean!
Adam
Adam,
fantastic post! I’ve gotten hooked on domains as well recently… was wondering if you could send me your SedoPro endorsement code? I have a handful of domains that I’d like to try SP on.
Best,
McRobert Meek
Adam,
茶 is not the term for Tea. It’s the term for Space Invaders…
茶 茶 茶 茶 茶 茶 茶 茶 茶
茶 茶 茶 茶 茶 茶 茶 茶 茶
茶 茶 茶 茶 茶 茶 茶 茶 茶
Seriously, great post. that’s some good work there.
Nice post, endorsement code would be appreciated.