Comments on: Imwave Acquires Move Marketing

By: Laksh

Laksh — Thu, 01 Jan 2009 18:18:00 +0000

Its “provide” instead of “prove”

By: Laksh

Laksh — Thu, 01 Jan 2009 18:16:35 +0000

Hey Adam,

Great work. It was a very nice post. Short and simple. I had never heard of those 2 companies before in my entire life but I made some searches about the deal and the companies to know more.

Seems like you people are damn professionals and you people gather complete information before making a post live and the way you prove the stats is so professional.

Great post. Thx

Regards
Laksh

By: Durk Price

Durk Price — Tue, 16 Dec 2008 18:22:36 +0000

Adam, Tony, Andre and Anthony: Great purchase and sale that enhances all parties to the transaction.

I am sure you’ll all continue on your success paths!

By: Adam Viener

Adam Viener — Wed, 12 Nov 2008 13:56:41 +0000

Chris,

I will forward this blog post to Anthony so he can answer directly. But from my point of view, it was built initially to handle Move’s search affiliate marketing business, so it tracks every keyword with ID codes passed through the major affiliate networks.

Adam

By: Chris Zaharias

Chris Zaharias — Wed, 12 Nov 2008 07:16:35 +0000

Adam,

What makes you think m o v e Software’s SEM tool is any good? Specifically, what do you mean by ‘integrated’ and ‘complete’ as pertains to affiliate marketers specifically?

Thanks,

Chris

By: Adam Viener

Adam Viener — Sat, 08 Nov 2008 21:33:47 +0000

Karen,

Thanks! I think the deal was a win-win for all of us, I hope it bodes well for the Industry and other affiliates as well.

Adam

By: Karen White

Karen White — Sat, 08 Nov 2008 21:04:58 +0000

Congrats again Adam!

I’m excited and thrilled for all involved, I really think this deal opens up a new layer of acquisition possibilities for affiliate marketers. It’s smart, and adds tremendous value to IMWAVE, moveSoftware, and the industry as a whole.

Karen

By: Beth Kirsch

Beth Kirsch — Sat, 08 Nov 2008 14:44:21 +0000

Adam/Anthony!!!!

Congrats guys! Happy for you both

Cheers,

Beth

By: Angel Djambazov

Angel Djambazov — Fri, 07 Nov 2008 16:53:02 +0000

Congratulations Adam! And I have to concur with that the our industry becomes more attractive as online marketing looks towards models that offer strong ROAS for the advertiser.

By: Adam Viener

Adam Viener — Fri, 07 Nov 2008 14:01:04 +0000

Thanks Kris!

I agree that “affiliate marketers” are ripe for acquisition. I think it’s important for affiliate marketers to think about possible exit strategies, and look at their business and ask themselves, “have I built something that someone could purchase if I decided I was ready to move on to something else?”

About 2 years ago, I looked at my business, asked that question, and determined the answer was no. I had built some great campaigns and had build a good income for myself, but it was just me, and at that time I was the business.

I hired Tony Pantano as imwave’s CEO, and we started building a solid team and better technology to manage the business. I taught them the business, and that freed me up to explore strategic opportunities, like the move marketing deal.

I don’t think this would have been possible if I hadn’t “let go” and opened myself up to the help of others to continue to grow the business.

Adam