Google vs Yahoo, Where is your Marketing Budget Going?

Ever since Google made their big single ad per display URL policy change, there have been mixed reactions in the affiliate community. For me, I have spent more and more time building websites and online content. When Google announced this change in early 2005, I was spending about 85% of my online marketing with Google and Yahoo / Overture was getting very little. My big hurdle with marketing on Yahoo / Overture had always been the need to drive traffic to my own website, plus their $0.10 minimum bids. My time was better spent testing new programs and growing existing programs on Google. Now that Google has forced me to create more content sites to compete for ad space, I have found that several of my sites convert really well and can warrant $0.10 and more!

About two months ago, the scales of my online ad budget tipped in Yahoo / Overture’s favor. I am now spending about 60% of my advertising on Yahoo / Overture and the shift continues in their favor.

Interestingly, I market about 100-200 companies on Google, and only 3-4 on Yahoo / Overture. So the runway opportunity for increasing my spending on Overture is tremendous, all thanks to Google…

How has your marketing budget changed since the shift?

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