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Who Dat? Not Pepsi

Maybe you were one of the 100 million who watched the underdog New Orleans Saints win the Super Bowl, but here’s something you didn’t see: an ad from Pepsi, noticeably absent among Super Bowl advertisers for the first time in…

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Why Google’s Super Bowl Ad Mattered

We all know that Google makes a lot of money from ads, but it’s not very often that Google spends a lot of money on ads. The Web powerhouse has been chugging along for years on market dominance and word-of-mouth, but that…

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Taking an Active Role in Social Media for Your Business

Jeff Molander wrote a post on his blog about social media. I decided to write a response at ReveNews instead of my own blog because, frankly, it is more provocative here. Plus, this is the community that introduced us. And that…

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The Way I See It: State of Affiliate Marketing Part 2

My fellow affiliate marketers, welcome to Part 2 of the State of Affiliate Marketing Union.  I shared some of the wonderful things that affiliate marketing has going for it, including phenomenal growth despite the recession, in my post earlier this week.…

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ShopAtHome Stabs Fellow Colorado Affiliates in the Back

Affiliate marketing indeed is a cutthroat industry, but never in my opinion have I seen such a display of cold and calculated ruthlessness.

Under the guise of working towards stopping Colorado’s version of the so-called Amazon Tax, and in front of…

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29 Comments | Filed under: Sounding Off

The Way I See It: State of Affiliate Marketing Part 1

My fellow affiliate marketers, the state of the affiliate marketing union is strong, but faces many challenges in the coming year.

For many affiliates and affiliate programs, 2009 was another banner year as the affiliate channel continues to grow. Despite all…

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RockYou is Latest Reminder Not to Neglect Your Passwords

The recent attack on RockYou.com’s database opened many people’s eyes to a number of security flaws that exist on even some of the more popular web sites. To begin with, the RockYou social network’s database was susceptible to a Structured Query…

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Coming Soon – The Splinternet

I’ve learned to take IT consulting firms’ predictions with a grain of salt. Sometimes these firms come up with provocative stuff for the purpose of selling their consulting services and research reports. They may not always have a real understanding…

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ThisNext Picks Up Stylehive

It can be said that Jason Calacanis picks ventures that grow, even if he often doesn’t know what they do. Social shopping company ThisNext is no exception. Calacanis, who currently serves on their board and was an early financial backer, but…

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PMA Urges Patience and Coordination in Colorado Tax Fight

With the first round of the battle against the so-called Amazon Tax in Colorado over, Rebecca Madigan, Executive Director of the Performance Marketing Association contacted ReveNews in an effort to update readers on measures the PMA is taking in preparation as…

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Search Through 10 Years of ReveNews Content:
LATEST POSTS BY CATEGORY
Online Marketing
Who Dat? Not Pepsi
by Barry Silverstein

Google Q4 Earnings Point To Changes in its Marketing Focus
by Mike Koehler

Google Knows Where You Are and has the Goods to Show for it.
by Mike Koehler

Search Engine Marketing
Why Google’s Super Bowl Ad Mattered
by Mike Koehler

Google Q4 Earnings Point To Changes in its Marketing Focus
by Mike Koehler

SEO is Dead – Long live SEO
by Jeff Orloff

Affiliate Marketing
The Way I See It: State of Affiliate Marketing Part 2
by Matt McWilliams

The Way I See It: State of Affiliate Marketing Part 1
by Matt McWilliams

Coming Soon – The Splinternet
by Barry Silverstein

Security Issues
RockYou is Latest Reminder Not to Neglect Your Passwords
by Jeff Orloff

Drive-by Downloads on the Rise
by Jeff Orloff

Don’t Be Fooled – Prevent SEO Spam From Selling You on Anti-Virus Software
by Jeff Orloff

Contextual Advertising
Could Contextual Ads Come To The Cloud?
by Mike Koehler

A Lesson in Media Integration
by Barry Silverstein

Time to Take Mobile Advertising Seriously
by Barry Silverstein

Next-Gen Marketing
ThisNext Picks Up Stylehive
by Angel Djambazov

Google Goggles: The World is Your Hyperlink
by Jack Busch

ROI on Virtual Worlds, MMOs and Twitter
by Wayne Porter

Micro-Content
Apps Compete and Innovate for Twitter
by Mike Koehler

Micropayment for a Twitter Joke?
by Duane Kuroda

Virtual Chat Room Monetization: Micro-windfall or mega bucks?
by Duane Kuroda

Sounding Off
The Way I See It: State of Affiliate Marketing Part 2
by Matt McWilliams

ShopAtHome Stabs Fellow Colorado Affiliates in the Back
by Angel Djambazov

The Way I See It: State of Affiliate Marketing Part 1
by Matt McWilliams