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Virtual Goods, Offers, and Scams: Part 1

There’s been alot of hype and debate around the concepts of virtual goods and offers due to a few high flying companies which have been media darlings. The highest profile company in question is Zynga, athough other social gaming sites…

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Listen to What the Consumer Wants

I’ve periodically written about the plight of print publishers and their reluctant move to the digital world. One of the looming issues for these publishers when they make the transition to online content is how to get consumers to pay…

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Importance of Networking to Your Bottom Line

I thought about the events that led up to these sales, and if it weren’t for networking, none of them would have occurred. While this article is not a discussion on “the art of networking”, it is a discussion on the importance of networking.

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Social Media: At the Tipping Point

Long before Malcolm Gladwell’s extraordinary best-selling book The Tipping Point, there was Geoffrey Moore’s Crossing the Chasm, published almost twenty years ago, and his follow-up book, Inside the Tornado. Moore talked about the flash point at which a technology product…

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Time to Take Mobile Advertising Seriously

There was a time when “mobile advertising” consisted of downloading cool ringtones or texting votes for American Idol contestants.

That was before smartphones came along. Blackberry brought in the era of hand-held email, particularly for business users. But Apple’s iPhone has…

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“Pay-what-you-want” Drives 57,000 Game Sales in a Week

In a win for micropayments, World of Goo, a top 10 PC game for January this year and popular seller on WiiWare, the Wii game store, was sold in an experiment to see what people would pay for their popular…

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Books and e-Books: Who’s The Biggest Loser?

On the face of it, developments in digital publishing have signaled a decisive victory for aspiring and professional authors in recent months, judging by recent announcements:

Amazon recently declared that it’s Kindle e-book reader was its overall bestseller by number of…

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2 Comments | Filed under: Online Publishing

Fifteen Years and Counting

Ever heard of Hotwired.com? Do you recall navigating a Time Inc. site called Pathfinder? Remember a company called MCI?

If any of those things ring a bell, then you might look back fondly on October 27, 1994. That’s when the first…

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IAB Takes Up Arms Against the FTC’s Latest Endorsement Regulation Campaign

If the Federal Trade Commission had the intention to spark off a wave of sometimes worried, sometimes angry and often indignant blog posts and forum chatter with their “Final Guides Concerning the Use of Endorsements and Testimonials in Advertising”, they’ve…

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Are Reporters and Bloggers Guilty Of Using Weapons of Statistical Destruction?

As a blogger and an ex-newspaper reporter I have an axe to grind with many of my peers. Please avoid the temptation to distort reality by quoting statistics and data out of context, no matter how linkbait worthy the intended…

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Search Through 10 Years of ReveNews Content:
LATEST POSTS BY CATEGORY
Online Marketing
“Pay-what-you-want” Drives 57,000 Game Sales in a Week
by Duane Kuroda

Display Ad Clicks Drop 50%, Marketers Cringe
by Duane Kuroda

Global Survey Shows Benefits of Web 2.0
by Barry Silverstein

Search Engine Marketing
Advanced PPC Set-Up and Management
by CT Moore

Old News: Microsoft stole Yahoo’s search engine results pages
by David Lewis

The End of Affiliate Marketing or the Rebirth of CPC?
by David Lewis

Affiliate Marketing
Importance of Networking to Your Bottom Line
by Billy Kay

Fifteen Years and Counting
by Barry Silverstein

The Credit Report/Repair Niche Feels The Long Arm of the FTC
by Andrew Wee

Security Issues
Data Security Regulation 2.0, Part 2: Massachusetts Has Written Your Information Security Program
by Andrew M. Baer, Esq.

Data Security Regulation 2.0, Part 1: In Nevada Transmission Requires Encryption
by Andrew M. Baer, Esq.

Spammers, Botnets, Child Pornography, Oh My
by Jimmy Daniels

Contextual Advertising
Time to Take Mobile Advertising Seriously
by Barry Silverstein

Businesses Still Wary of Social Media
by Barry Silverstein

Cloudvertising: Social Media and Online Ad Targeting
by CT Moore

Next-Gen Marketing
ROI on Virtual Worlds, MMOs and Twitter
by Wayne Porter

Case Study: Video Publishing to Drive Sales (PART II)
by Jeff Molander

Affiliate Summit West 2009 Recap and the Issues Ahead for the Year 2009 and Beyond
by Carsten Cumbrowski

Micro-Content
Micropayment for a Twitter Joke?
by Duane Kuroda

Virtual Chat Room Monetization: Micro-windfall or mega bucks?
by Duane Kuroda

TweetBucks: Good for business or good for Twitter abuse?
by Duane Kuroda

Sounding Off
Are Reporters and Bloggers Guilty Of Using Weapons of Statistical Destruction?
by Andrew Wee

Old News: Microsoft stole Yahoo’s search engine results pages
by David Lewis

Net Neutrality Mandated in $7.2 Billion Broadband Stimulus Funding
by Brad Waller