Archive for March, 2010

Burger King Digs into Digg with Another Viral Ad

Burger King, which is building a reputation at being very good at creating marketing campaigns that go viral, is now looking to make something out of nothing.

In a savvy new ad campaign released this week, Burger King has

Florida Comes at Amazon from a Different Angle

If you asked Republican Kevin Ambler he might tell you that desperate times call for desperate measures. Having a $3.2 billion budget shortfall qualifies as desperate times. So instead of simply mimicking the legislative folly of other states who have…

Strategic Digital Marketing is Now Mainstream

It had to happen sooner or later. Marketers first dabbled in the online world and then, seeing its huge potential, began to move more and more marketing dollars to the Internet. Now, according to a just-published report

Hints That Apple Is Building A Moble Ad Platform

If the rumors are true, Apple could hit Google with a one-two punch in April with the launch of not just the iPad, but with a mobile advertising platform targeted at Google’s dominance.

Apple is just a few months removed…

An Affiliate’s Day at Connecticut State House

Editor’s Note: Connecticut is quickly going down the destructive path of passing an anti-affiliate Amazon Tax with the passage of SB 5481 by the Joint Finance Committee with a vote of 35-13. Usually we don’t reprint articles

ReveNews Spring Book Giveaway 2010 is Here

Here at ReveNews, we love books. We can’t think of anything better than curling up on the beach with a new book and getting motivated. Now that it’s officially spring we’d like to kick off the season with our second…

Location, Location, Location

There’s an old saying in real estate – homes are valued by location, location, location. Now online marketing might also be all about location, location, location, thanks to something known as a QR code.

A QR code is like one…

Will Verizon’s Move Give Momentum to Mobile Transactions?

Verizon is taking steps to make online transactions easier and pushing a bigger embrace into mobile money movement in the process.

Verizon’s new partnership announcement with BilltoMobile, a South Korean company which specializes in small mobile payment,…

Charney’s Quarantines Can’t Hold Back The Flood Of Malware

While speaking at the RSA conference earlier this month, Microsoft’s Corporate Vice President for Trustworthy Computing Scott Charney came up with an interesting solution to the malware problem. Using the health care system as a foundation, Charney proposed that infected…

Are Real Time Ads A Game Changer?

Suppose a prospective customer of yours searches on the web for a category that your product or service is in. Or, maybe the person does a search on one of your direct competitors. Wouldn’t it be nice to know that…