Archive for February, 2010
Black Hat Affiliate Tactics in the Facebook Era
Affiliate marketing is receiving some not so great publicity…again. This time it comes from Rik Ferguson over at TrendMicro blog as he reveals a Facebook Account Upgrade Scam, where fan pages promote a Gold…
Danica Patrick Grabs the Headlines But Affiliates Make the Sales
Like usual the combination Danica Patrick and bikini clad models got Go Daddy’s commercials a lot of attention during the Super Bowl; even the ad that was banned. Now Go Daddy is hoping to…
LeadsCon Coverage: What’s In Store for 2010 – Industry Leaders Session
An all star line up of panelists representing major verticals focused on online lead generation shared their thoughts on the outlook of the industry. Bruce Eatroff, Partner, Halyard Capital moderated this panel at LeadsCon 2010, held at the Mirage Hotel…
Google, NSA Partnership Brings New Privacy Concerns
The balance between security and privacy is again being tested as Google has recently requested the help of the US National Security Agency (NSA) to better secure themselves, and their users’ data, from future cyberattacks.
The request…
Paying for Premium Content Still a Hot Topic
The raging controversy over paid content on the Internet just received a dose of reality from David Moore, the founder of 24/7 Real Media and chairman of the board of directors of IAB (Interactive Advertising Bureau).
In addressing the…
LeadsCon Coverage: B2B Lead Generation in a B2C World
I was really looking forward to this session at LeadsCon 2010 and wasn’t alone as the session was over two-thirds full. Jesse Pujji, Ampush Media Co-Founder, moderated a panel consisting of Jay Hallberg, Co-Founder & VP…
Keynote Session from LeadsCon 2010 – Learning from Failure
On opening day of this year’s conference, held at February 23-24, LeadsCon attendees packed the Mirage Hotel Las Vegas conference room to hear from Douglas Merrill, author and Chief Operating Officer of New Music and President of Digital at EMI…
Advertising Tax Effect: Drs. Foster & Smith Shuts Down Its Affiliate Program
You read that right. Today Drs. Foster & Smith, a pet medicine retailer our of Wisconsin, has shut down its entire affiliate program due to the Advertising Tax that has passed in 3 states and is being considered in many…
Satirical Please Rob Me May Point to Business Model for Twitter and Foursquare Users
In a previous post I discussed how I thought Twitter was a good tool for businesses.
It turns out that I was underestimating the enterprising drive of Twitter and now Foursquare users. In June of 2009, there was…
Rice Study Gives Facebook Fanpages a Passing Grade
The return-on-investment question always dogs proponents of social media marketing. Businesses want to, no, need to know the ROI of campaigns. Will time spent on social networks mean more customers through the door and more money in the bank?
Researchers…
