Having lost the 1/2 billion dollar bid to acquire Yelp, it was obvious Google was moving aggressively to win the local war. It’s no surprise then that the search giant announced location will now be a critical factor for the search…

Purveyors of malware and BlackHat SEO’s have been pulling in a great deal of headlines lately. It seems anytime something makes the news, there is a report of illegitimate web sites targeting keywords associated with the story to draw visitors…

Recently the Virginia Senate has proposed Bill 660. Effectively, the same advertising tax that was passed and caused significant damage to the small entrepreneurial internet marketing businesses in those states and cost small business jobs in the process.

States have started…

Despite Overstock’s maneuvering and the local efforts of Colorado affiliates organized by Brian Fox, Senior Director of Business Development at  Adperio, the Colorado House Finance Committee has passed HB 1193 (pdf). The motion passed with a 6-5 vote and with only a slight…

One of the benefits of having a strong parent company is the ability to reap the opportunities being tied to such an organization can provide. As a parent company, Rakuten is certainly no slouch, boasting Japan’s largest internet shopping mall,…

In a high stakes game of chicken with state legislators, Overstock is once again using the threat of affiliate terminations as leverage in a preemptive move, this time with Colorado state bill HB 1193 (pdf), as the target. The bill, introduced…

The best marketing campaigns are rarely created, but instead are often found. And they’re out there waiting to be discovered.

In April 1999, an under the radar article in the Indiana Daily Student about an obese Indiana University coed hardly seemed like…

In the Consumer Packaged Goods (CPG) world, when Procter & Gamble (P&G) makes a move, every one of its competitors take notice. That’s because P&G is the world’s branding powerhouse, owner of 300 brands with such legendary names as Crest,…

As part of the ReveNews 2010 Affiliate Industry Preview Series, I interviewed industry leaders to get a sense of their plans and goals for 2010. Today’s interview is with Lisa Riolo, co-founder of Impact Radius, who is our “mystery guest”…

You wouldn’t necessarily associate candy or frozen desserts with Twitter – but that’s the point. Twitter is everywhere, and businesses large and small have figured out how to use it.