Archive for November, 2009
Online Sales Bright Spot in Lackluster Black Friday
It’s rare that one day of shopping has the ability to impact Wall Street but financial forecasters are focused on this year’s Black Friday’s numbers as a gauge of how close to recovery our economy really is. That $10.66 billion…
Get Inspired: ReveNews Book Giveaway
Books are a wonderful thing. With the variety of media available to us it is often easy to become oversaturated and forget to pick up a book. So to get your entrepreneurial spirit inspired and get you reading for the…
Affiliate Marketing Research Provides Benchmarks for 2009
Successful marketing is built around accurate forecasting and benchmarking. In an industry like the affiliate industry which is not known for transparency, getting numbers to help you set accurate benchmarks is difficult. There are however resources that can help including:…
5 Online Video Ideas for Businesses
Integrating video to your online content strategy offers a number of benefits ranging from increased conversions to reputation management. The question for businesses, however, is whether to divert resources from standard marketing activities with a…
Virtual Goods, Offers, and Scams: Part 1
There’s been a lot of hype and debate around the concepts of virtual goods and offers due to a few high flying companies which have been media darlings. The highest profile company in question is Zynga, although other social gaming…
Listen to What the Consumer Wants
I’ve periodically written about the plight of print publishers and their reluctant move to the digital world. One of the looming issues for these publishers when they make the transition to online content is how to get consumers to pay…
Importance of Networking to Your Bottom Line
I thought about the events that led up to these sales, and if it weren’t for networking, none of them would have occurred. While this article is not a discussion on “the art of networking”, it is a discussion on the importance of networking.
Social Media: At the Tipping Point
Long before Malcolm Gladwell’s extraordinary best-selling book The Tipping Point, there was Geoffrey Moore’s Crossing the Chasm, published almost twenty years ago, and his follow-up book, Inside the Tornado. Moore talked about the flash point at which a technology product…
Time to Take Mobile Advertising Seriously
There was a time when “mobile advertising” consisted of downloading cool ringtones or texting votes for American Idol contestants.
That was before smartphones came along. Blackberry brought in the era of hand-held email, particularly for business users. But Apple’s iPhone…
“Pay-what-you-want” Drives 57,000 Game Sales in a Week
In a win for micropayments, World of Goo, a top 10 PC game for January this year and popular seller on WiiWare, the Wii game store, was sold in an experiment to see what people would pay for their popular…
