I recently wrote about the fact that reviewing is becoming the new advertising. I made the point that reviewing is part of a trend towards transparency: these days consumers want to know all about companies and their products and consumers are…

A properly managed PPC campaign has the potential to deliver incredible results. As campaigns grow they become more challenging to manage efficiently creating opportunity for mistakes which can be costly.

If you’re running a large volume PPC campaign, either for one…

You’d think by now business owners would have figured out that social media is the next tidal wave on the Internet, and that they’d better get on the surfboard or get wiped out. Well, think again. SmartBrief on Social Media,  an…

Last weekend, I flew Southwest Airlines for the first time. What really struck me about the trip, aside from the several hour delay,  was the tone of the Southwest staff. Here’s a quick sample from the flight attendant’s safety presentation:

“At…

Recently I discussed “CPSA” (Cost Per Social Action), a potential pricing model that recognizes the growing importance of measuring a “social action”. This model is a variation of CPA (Cost Per Action). Both CPSA and CPA are far superior to basic…

It should come as no surprise that consumers trust reviews more than they trust advertising. But reviews themselves are becoming a form of advertising and based on results of the recent Nielsen Global Online Consumer Survey (pdf) it’s working:

“Recommendations by personal…

You may be the preeminent web consultant in Phoenix, Arizona, but with a name like Steve Stevenson or John Jackson, it’s going to be difficult to be found when employers and prospective clients go a-Googling for you.

Even with Google’s regional…

In many ways the Performance Marketing Alliance owes its birth to the enactment of the so called “Amazon Tax” by the state of New York. It is thus fitting that the PMA announced today it was pitching in to help…

If affiliate marketing is an important part of your acquisition strategy, then you might want to consider bringing your affiliate program in-house. Doing so offers you more control of your affiliate database and tracking, and there are increased efficiencies because…