Archive for August, 2009
2009 Top Performance Marketing Companies in the Inc 5000
Top Performance Marketing Companies in the 2009 Inc 5000 List.
Ad Effectiveness Not All About Size
Recent commentary suggests the placement and shape of online ads may be more important than size. This calls into question the strategy of using bigger, more intrusive ads on web pages to gain awareness and create impact.
Cloudvertising: Social Media and Online Ad Targeting
By cloudvertising, I don’t mean logos in the sky. Rather, I mean social media completely changing how online ads are targeted. In a word, users are going to target advertisers, not vice versa.
It’s no secret that…
Trademark Issues in ICANN Domain Name Initiative Create Perils, Opportunities
If all of this makes your head spin, now imagine adding several hundred more gTLDs to which squatters can hitch a trademark or a misspelling of a trademark. Some of these domain names a trademark owner will have to register or acquire, even under the most permissive brand protection strategy, if it cares at all about protecting its customers from phishing schemes and avoiding consumer confusion.
Micropayment for a Twitter Joke?
The current discussion around micropayments is yet another round in a series of micropayments debates and discussions. This time it’s literally micropayments 3.0, and it is a little offensive to see the same old arguments and jokes about micropayment pros and cons popping up without any reference to the previous analysis and commentary.
Cost Per What?!
Social marketing could turn the revenue impact of the Internet on its head. Adoption of CPSA style pricing models could herald the same evolution that happened when the advent of database marketing made direct marketing more sophisticated, and the industry adopted “relationship marketing” as its mantra.
Using Video to Drive Sales in a Down Market with Trust
Trust toward business has reached a new lows: 10% of Americans now say they trust big business (Financial Trust Index). 77% say they refuse to buy from a company they distrust (2009 Edelman Trust Barometer). But the truth is that…
Advertising Key to Facebook Billions
You know social media has come of age when sites like Facebook start talking about revenue. Facebook board member Marc Andreessen (fondly remembered for Mosaic and Netscape) recently told Reuters that the social media site could be…
