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Archive for July, 2009

Old News: Microsoft stole Yahoo’s search engine results pages

You had to be under a rock yesterday to miss the big news: Yahoo took a dose of poison to speed up its death. Rumor has it Steve Ballmer put on a Jack Kevorkian mask to trick Carol Bartz into…

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Sculpting Page Rank with the NoFollow Tag

The nofollow tag was created to help fight spam, but then SEOs found a way to exploit it to their advantage. Until about a year ago, it was actually being used to sculpt Page Rank (PR). Even though you can’t use it…

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1 Comment | Filed under: SEO

At What Price Privacy? Part 2 of 2

Last time, I talked about the new online privacy bill that may be in the works, and the potential impact it could have on advertisers.

Now let’s talk about the effect of such a bill on consumers.

Remember, this is only in…

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Endless Two-Step: Real reason Amazon bought Zappos

It was perhaps Endless’ failure to dethrone Zappos that made Amazon think of buying. What’s more, Zappos made themselves an appealing target because they were not just beating Amazon at selling shoes; Zappos was beating them in creating buzz.

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Free – the Perfect Business Model?

A wise person once told me that if something wasn’t worth paying for, you didn’t have a business model to build on.  I don’t think he was really choosing a side, but instead he was telling me to focus on…

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At What Price Privacy? Part 1 of 2

Don’t look now, but a new online privacy bill is quietly being worked on. At the moment, given the issues facing Congress, it is not the highest priority, but the Subcommittee on Communications, Technology and the Internet has asked for draft language before the August recess with the intention of introducing legislation before the end of the year…

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ROI on Virtual Worlds, MMOs and Twitter

David Lewis recently played an interesting prank on Jeff Molander. Industry veterans know these type of pranks have been going on since the inception of the affiliate marketing industry and they can even turn into learning experiences.

His prank and post prompted me…

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My Twitter Experiment -or- I am not Jeff Molander

I have two tales to tell about my recent experiment with Twitter. Up until last month, I was in the I-just-don’t-get-Twitter group. You know them. We all know them. They are more reasonable than the I-refuse-to-use-Facebook crowd.

It’s not often that…

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84 Comments | Filed under: Online Marketing

Shopzilla as Our White Knight: CPC to replace commissions

A funny thing happened on our way to the Capital and visions of democratic grandeur…

You’ve all read about the Amazon Tax spreading from New York to other states including California, North Carolina, Hawaii and Rhode Island. Here’s the crazy thing……

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Filed under: Affiliate Marketing

Digital Deluge

A new research study by PriceWaterhouseCoopers (PWC) suggests we are in for a digital deluge over the next four years. PWC’s Global Entertainment and Media Outlook 2009-2013 was conducted across 12 Entertainment and Media industry segments, such as Internet advertising, television…

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