Archive for June, 2009
The End of Affiliate Marketing or the Rebirth of CPC?
You’ve read about the bills changing the definition of nexus sweeping the nation and why they are wrong.
The simple truth is that they are based on a loophole left by the Supreme Court. In Quill Corp v. North Dakota…
China Bans Gold Farming
Farming gold is expected to become a big enough problem that China has banned gold farming. What? Who farms gold?
For those unfamiliar with this hidden economy, “gold farming” is a term that refers to performing tasks…
act.ly and the California “Affiliate Tax”
Sign the petition
Before I start, I am going to ask that you sign the petition I started. It is all explained below. To sign, just tweet the following on Twitter:
petition @nmevans to Stop the #affiliatetax. Don’t hurt small…
California Anti-Nexus Lobby Day 3
A huge thank you to everyone who made it up to Sacramento for today’s lobbying efforts!
- Karen Garcia, My Co-Organizer, GTO Management
- Rebecca Madigan, Performance Marketing Alliance
- Rob Smahl, eBates (Rob has come
…
Cashing Out: Week of June 14th-21st 2009 in Online Marketing News
North Carolina Senate Passes Anti-Affiliate Tax Law, Merchants like Amazon Abandon NC Affiliates
It’s no secret that here at ReveNews we feel the so called “Amazon Tax” laws enacted by New York are a poor idea. This week North Carolina…
A Peek into the Future of Advertising
This month marks a milestone of sorts for the advertising industry. The June 2009 issue of the Journal of Advertising Research will include 23 papers (pdf) on advertising. These papers document, according to the Journal, “the evidence…
Can you pick the winning A/B test?
Affiliate Marketing Helps Companies Grow Even in a Tough Economy
Commission Junction released some data today that goes a long way to show that having an affiliate program helps you grow your business compared to competitors without programs. In the most recent Internet Retailer Top 500 guide, they look at…
Cashing Out: Week of June 6-13th 2009 in Online Marketing News
Local Content the Next Big Thing for Mobile
Pundits are fond of saying that mobile is the next big thing. Well, providing local content may be the key to creating that reality. ComScore reported this week a…
Case Study: Video Publishing to Drive Sales (PART II)
You’ll recall part 1 of my interview with Gordon Magee of Drs. Foster Smith. I’m back to continue learning of his strategic, long-term approach to using video to drive multi-channel sales — and answering your…
