“Pay with Facebook” Sightings

Facebook has been working on modifying its terms and conditions  to cover payments. This week TechCrunch claims to have seen a form of the coming payment system Facebook is rolling out in the app GroupCard. Micro-payments on Facebook should…

There’s a new affiliate on the prowl, and it means serious business – at least for itself. TweetBucks has come up with a great business model to leverage Twitter to make itself money. Marketers who use TweetBucks “make 70% of…

The potential that AdWords has as an acquisition model should be determined by your pre-existing business model. For instance, any acquisition channel can be approached in one of three general ways: (1) as a top priority, (2) as a necessary evil, or…

From the staff, designers, authors and contributors here at ReveNews to all those who served our country over the years and to those who still serve today and their families: a heartfelt thank you.

Ben Edelman Accuses Google of Artificially Inflating Network Conversion Rates

Noted spyware researcher Ben Edelman has published an article accusing Google and certain ad partners (WhenU and large list of typosquatters) of conversion-inflation syndication fraud. The article sites Adwords examples with both…

Apple’s iPhone applications are opening the door to hand-held computing in a big way.

“There’s an app for that” has become the war cry for a phone that, at first, seemed to be over-priced and over-hyped. But Apple wisely opened up…

After reading Guy Kawasaki’s article on Twitter as a Twool and mulling over attention diva Jason Calacanis’ search for more fame on Twitter, it really has finally sunk in that Twitter really is useful for businesses. If you have customers, products,…

Last week I referenced pet goods purveyor, Drs. Foster Smith and their very strategic, long-term approach to using video to drive sales — on the Web, via telemarketing and through their catalog channels.  Today I’m going deeper to understand exactly how that…

The Federal Trade Commission (FTC) has upped the ante in the effort to regulate consumer privacy in the online behavioral advertising space.

Not that you would guess it from the title of the FTC’s latest guidelines, which are billed as industry…

Last time I talked about the growing usage of Twitter as a business tool. The new “Social Media Marketing Industry Report” (pdf)
by Michael A. Stelzner, sponsored by the Social Media Success Summit 2009, validates the importance of Twitter and suggests how…