Archive for May, 2009
Cashing Out: Week of May 24th -31st 2009 in Online Marketing News
TweetBucks: Good for business or good for Twitter abuse?
There’s a new affiliate on the prowl, and it means serious business – at least for itself. TweetBucks has come up with a great business model to leverage Twitter to make itself money. Marketers who use TweetBucks…
Fitting AdWords into Your Acquisition Strategy
The potential that AdWords has as an acquisition model should be determined by your pre-existing business model. For instance, any acquisition channel can be approached in one of three general ways: (1) as a top priority, (2) as a necessary…
We Salute You
From the staff, designers, authors and contributors here at ReveNews to all those who served our country over the years and to those who still serve today and their families: a heartfelt thank you.
Cashing Out: Week of May 17th-23rd 2009 in Online Marketing News
Ben Edelman Accuses Google of Artificially Inflating Network Conversion Rates
Noted spyware researcher Ben Edelman has published an article accusing Google and certain ad partners (WhenU and large list of typosquatters) of conversion-inflation syndication fraud. The article…
There’s an App for That
Apple’s iPhone applications are opening the door to hand-held computing in a big way.
“There’s an app for that” has become the war cry for a phone that, at first, seemed to be over-priced and over-hyped. But Apple wisely opened…
Twitter Proves Its Value for Small Business
After reading Guy Kawasaki’s article on Twitter as a Twool and mulling over attention diva Jason Calacanis’ search for more fame on Twitter, it really has finally sunk in that Twitter really is useful for…
Case Study: Using Video Publishing to Drive Sales
Last week I referenced pet goods purveyor, Drs. Foster Smith and their very strategic, long-term approach to using video to drive sales — on the Web, via telemarketing and through their catalog channels. …
FTC Sounds Off on Online Behavioral Advertising Privacy Issues
The Federal Trade Commission (FTC) has upped the ante in the effort to regulate consumer privacy in the online behavioral advertising space.
Not that you would guess it from the title of the FTC’s latest guidelines, which are billed as…
Small Business Discovers Social Media
Last time I talked about the growing usage of Twitter as a business tool. The new “Social Media Marketing Industry Report” (pdf)
by Michael A. Stelzner, sponsored by the Social Media Success Summit 2009, validates the…
