Archive for March, 2009
Email’s Last Stand
Last time I wrote about the fact that email has, in some respects, become the new direct mail. That’s because email marketers, with increasing frequency, are using such tactics as concept testing, list segmentation, and communications triggered by customer actions…
News Media: The Definition Just Keeps Getting Broader
As has been noted both in this space and elsewhere, traditional news media is in trouble. Not only have papers like the Seattle Post Intelligencer and the Rocky Mountain News shut down their presses, but other big names are cutting…
Want to Stop AB 178? Talk to a Legislator
There has been plenty of chatter about AB 178, the anti-affiliate bill in California. My concern is that as I looked at a board in our community the other day and there were 73 posts on AB 178. And it…
Steps to Writing Effective Affiliate Marketing Reviews
Product reviews are one of the most used tools in the affiliate marketing toolbox. These reviews are designed to engage the reader and to motivate them to buy the product based on what they’ve read. Sounds simple enough, doesn’t it?…
LinkShare Puts a Human Face on Affiliates for California Legislators
As the vote on California’s version of the misguided Amazon Tax, Assembly Bill 178, nears LinkShare has stepped forward to help provide a face to the affiliate business who will be impacted by if the bill is passed. Thanks to…
A Letter in Opposition to AB 178
I wanted to share my letter in opposition to AB 178. Thanks to everyone who gave me feedback, in particular Angel Djambazov. Writing letters does make a difference, especially on this issue because education is so important. People in decision…
Over 30 Companies File Joint Letter to Stop California’s Anti-Affiliate Bill
I knew when Performance Marketing Alliance started on the project to stop California’s anti-affiliate bill (AB 178) that we would need to build a coalition to help is stop it. The good news is we found a coalition of tech…
Is Email The New Direct Mail?
It is unlikely that traditional direct mail will completely disappear anytime soon. But it was clear from the recent 2009 Email Marketing Summit sponsored by MarketingSherpa that in some respects, email has become the new direct mail.…
Connecticut Bill Passes Initial Test in Joint Finance Committee
In an effort to keep up with the slew of states mimicking New York’s ill conceived Amazon Tax we will be posting continual brief updates. Special thanks to Melanie Seery for compiling this information.…
PMA lays out its plan to stop California’s Amazon Tax
The following is a message from the Performance Marketing Alliance which lays out the alliance’s plan and argument against California Assembly Bill 178.
As you might have heard, affiliate marketing is under attack in California. Assembly…
