Does it feel like a slap in the face when you request to be someone’s friend on a social network and they ignore, reject or ‘diss you? Should your feelings get hurt?

Gone are the 2006’s “happy days” of MySpace when…

Although Twitter has overcome challenges regarding scaling and continues to thrive, the company still has no clear revenue model. Most ideas on how to monetize Twitter seem restricted to adapting conventional online ad models to tweet. Where the money train…

Let’s get right to the point. Posting occasionally on your Twitter account or writing blogs for the sake doing so doesn’t constitute a social media marketing strategy. And that’s why I believe so many people turn sour on the idea…

I just denied another Facebook request to connect and I will tell you why. First let me say that it was certainly nothing personal and the connection was not irrelevant because he knows 54 people that I know also. However,…

The convergence of affiliate marketing and social media is upon us! Social media is no longer just an exploratory channel, and the affiliates who are normally the first ones to the niche marketing exploration party are using social media to…

To get your target audience to take the action you desire, you need to play to their emotions. Whether you play to their greed by giving them an incentive to spread your message or their sense of humor, the point is your viral marketing campaign should elicit some sort of emotional response. You can even take the opposite approach by creating a viral campaign that gets people pissed off and makes them share it out of anger with their friends. Whatever you do, make them feel!

As a former business newspaper reporter, my work used to consist of bashing out news articles on a regularly scheduled basis. If an article did not pass the “content filter”, AKA news editor, it ended up in the trash. Outcome:…

Recently, at the World Economic Forum in Davos, Switzerland Facebook announced a new monetization strategy. Like Facebook Ads, the new Engagement Ads aims to capitalize the networks extensive user-database by letting marketers hyper target users. In doing so, however, this…

Ticketmaster and Live Nation’s $2.5 Billion Merger

A press release announced the merger between Ticketmaster and Live Nation. The newly formed Live Nation Entertainment is a combined enterprise with a value of approximately $2.5 billion. According to the release the new company…

Last summer, Commission Junction settled a Malware class action lawsuit for $1M.  According to the terms of the settlement (see www.cjsettlement.com) after the lawyers take their share (typically 30% I think), the remainder of the class action fund was to be…