Archive for January, 2009
Stick to Your Core: H&R Block’s Social Media Lesson – Presentation Coverage from BlogWell
H&R Block had a very successful initial foray into social media marketing. Their first effort: a 2007 sponsored YouTube video contest called “Me and My Super Sweet Refund Video Contest”, whose launch video earned over 1.6 million views and set a YouTube record that held for over six months.
Putting the Genie Back Into the Bottle
“You can’t put the genie back into the bottle” or so says the idiom. The issues surrounding adware have certainly been a “genie” for affiliate marketing. We may have the opportunity to see if that genie really can be put…
Social Media Can Meet Several Meaningful Goals – Presentation Coverage from BlogWell
Stan Joosten, Director of Holistic Consumer Communications for Proctor & Gamble began his presentation at BlogWell by emphasizing the importance of not treating social media as “shiny object media”. In other words, don’t be fooled by the latest and greatest fancy new thing. Instead have one or more goals in mind before you start any social media initiative.
Looking Beyond Digg for Social Media Marketing
Anytime a conversation turns to content promotion via social media marketing, Digg.com is sure to be mentioned within the first few seconds. This is hardly surprising since Digg is the most popular of the social media bookmarking sites.…
eComXpo 2009 – The Virtual Tradeshow for Internet Marketers – Now Open
Currently going on at eComXpo.com is the latest installment of the eComXpo virtual tradeshow for internet marketers, which happens entirely online in the realms of cyberspace. No travelling required, no hotel room to book… none of those hassles.…
Behind the Orange Apron – Presentation Coverage from BlogWell
The following is part of a series covering the BlogWell conference which took place at Chicago’s Gleacher Center on Thursday, January 22.
Andy Sernovitz, CEO of GasPedal, stated in his introduction to the over 230 attendees at the BlogWell, “Starting…
Google and The Doublespeak of “Network Neutrality”
This whole issue is one of doublespeak. Net Neutrality is really free and open access for all, yet the opposition calls it excessive regulation of the Internet. Senator Ted Stevens kicked this off back in 2006 when he said, “Until somebody tells me what net neutrality means, until they can give me a definition, I don’t want it in there. Right now, nobody knows what it means, so why put it in the bill?”
Multi-Pronged System for Success with Affiliate Products
Once I find a merchant with whom I can develop a relationship with – and has products that actually sell – I market them in as many ways as I can think of. Basically the same line of products marketed…
Cashing Out: Week of January 18-24th, 2009 in Online Marketing News
Online World Grows a Bit Bigger, Passes Billion User Mark
Despite only 15-22% of the World’s population having access to the Internet a milestone was reached when according to ComScore the number of people using the Internet passed a billion users in December. Here are ComScore’ breakdown of the Top 10 countries by Internet “population”:
Mobile Affiliate Marketing: Thoughts and Speculation
Recently, I posted about a session I attended at Affiliate Summit West 2009 called Mobile Web Opportunities. The speaker was Peter Glaeser from Mobile Space Ltd., and although he offered some good insight into what…
