Archive for November, 2008
Cashing Out: Week of Nov 23rd-29th, 2008 in Online Marketing News
AdBrite Predicts Majority Inventory Switch to CPC
Advertising network AdBrite weighed in on the CPM decline debate when CEO Iggy Fanlo stated that within 6 months 50% of the inventory on the banner side will be CPC based.…
Dirty Toolbar Practices: Scott Jangro’s informative series on how toolbars cheat
There are not many things that can bring affiliates to band together. Cheating them out of their commissions is one sure way to do it.
As technology grows, various affiliate networks, rather than adapting the way their compliance departments look…
How to Increase Your Blog Subscribers
You break your back running your blog, but as months roll by, your number of RSS subscribers can still be counted on two hands. It’s a depressing situation, and it can make you question the whole point of blogging. Don’t…
Community Building: Does Size Really Matter?
With so much focus on “building” and “adding” friends, karma, votes, points, followers, kudos et al, we may tend to lose sight of the quality of our online connections and friendships. Does size really matter when it comes to building…
Social Networks Not Clicking?
That was the conclusion reached by market research company IDC in a recent study as described by MediaWeek. It seems that while IDC recognizes the aggressive growth rate of…
The Banner is Dead
Over the last week I was part of a spirited private debate about the death of banners and display advertising. Peter Figueredo even posted on this subject while I was composing this. It was all sparked by Procter…
Is Display Advertising Worthwhile In A Down Economy?
Many companies are slashing their marketing budgets and evaluating how marketing dollars are spent due to the tough economic times. Slashing budgets is a clear sign that “Lean and Mean” is the current theme for many businesses. On average most…
Holiday Recession Opportunities
So we’re heading into the holidays, but the economy is in a serious rut. People have shopping to do, but consumers are restricting their budgets. This leaves affiliates wondering: what should I be promoting?
The obvious answer is that if…
Cashing Out: Week of Nov 16-22nd, 2008 in Online Marketing News
Is SEO Hampering Your Site’s Usability?
One of the biggest mistakes I run across is website owners getting so obsessed with SEO they completely ignore the usability of their site. They get so crazed with the idea of ranking well in the search engines that it’s…
