Archive for October, 2008
Cashing Out: Week of October 19-25th, 2008 in Online Marketing News
Boutin Inserts Foot In Unfortunately Not Wired Mouth
The art of the shock jock is alive and well on the internet as Wired Magazine writer Paul Boutin demonstrated this week. His now infamous piece of linkbait entitled Kill Your Blog…
Business to Business Marketing and Lead Generation
This post is a book review of MarketingSherpa’s “B-to-B Lead Generation Handbook” 2008-2009 Edition.
Introduction and Disclaimer
I have been thinking about writing this post for some time now. It happens rarely that I feel the…
Cashing Out: Week of October 12-18th, 2008 in Online Marketing News
Belts Tighten as Layoffs Increase
Layoffs hit several major companies this week as the market impacts were felt in the online tech sector. Companies announcing layoffs included:
Yahoo -According to the The Wall Street Journal an estimated 1,000 jobs are…
Online Marketing: The Future is Now
As the web grows in new directions, affiliate marketing will grow with it.Advertisers and publishers are looking to affiliate networks to innovate in useful ways that help them drive sales.Here are three themes that we’re…
Federal Bill Introduced to Address Affiliate Tax
Melanie Seery (NYAffiliateVoice) just reported that S. 3670 has been introduced to the US Senate by Mr. Jim Bunning, a Senator from Kentucky. Now that this is a Federal level issue, contact your Senator to let them know…
When you should Drop an Advertiser
The discussion at Brad Waller’s post “Reason #4837 Why This Industry Needs an Association” from Friday about the Hydra Network/Vista Print incident and publication of the incident at MediaPost.com sparked two separate discussions that were not…
Hydra Responds
Since this type of discussion is important and it is rare for an ad network to come forth while under fire, below is the response from Mason Wiley, the SVP of Marketing for Hydra, as originally posted in the…
Reason #4837 Why This Industry Needs an Association
I saw this headline today at MediaPost: “Report: Affiliate Marketers Use Adware Deceptively.”Great, yet another headline that paint the entire industry with a broad brush. Anyone not part of this industry will see the headline and confirm…
Affiliate Summit East 2008 Videos and more
I wrote a post after Affiliate Summit West 2008 with information and links to the numerous educational session videos, audio and slides for the past affiliate summit.
The videos for Affiliate Summit East 2008 in Boston are out, so I…
Using Video to Increase Conversions
A recent survey from MarketingSherpa shows that adding certain things to an ad increases user responsiveness. One of the things that the survey covered was video, and it showed that featuring a video in an ad can increase…
