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Archive for June, 2008

Performics Becomes Google Affiliate Network

Fresh from Chris Henger at Google-DoubleClick-Performics:

We are pleased to introduce Google Affiliate Network . Effective Monday, June 30, 2008, DoubleClick Performics Affiliate will operate as Google Affiliate Network. The integration with Google’s brand is a reflection of efforts to…

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25 Comments | Filed under: Online Marketing

Coalitions Formed to Fight NebuAd

As more people learn about the tactics of NebuAd, more groups come out against them and they are organizing. ClickZ is reporting that six advocacy groups have formed a loose coalition to fight NebuAd. The groups so far are: Electronic Privacy…

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Deep Packet Injection = Trademark Infringement

It’s taken me a few days to get to this one, but I read the blog of New York Law School Associate Professor James Grimmelmann where he analyzes the NebuAd controversy. In his analysis, he comes up with a fascinating point…

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Reality Check: Shop.org Video

Reality check…

This is a must-see interview on how the affiliate marketing game is “changing” in 2008 with Larry Joseloff, VP Content, Shop.org from the Internet Retailer Conference & Exhibition 2008 in Chicago.

Is this the truth or just illusion?…

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Opinion: Shift Happens

What are Affiliates?

It is hard to get concensus on that. In my eyes affilites are “meta-thinkers” who are often dissatisfied with the status quo. Affiliates are all about finding “digital independence” and they do this by naturally pushing the envelope.…

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ShareASale’s PPC Policy

In Part 2 of ShareASales Pledges and Expectations blog series, Brian posted a very detailed explanation of how SAS will be handling Affiliate PPC Search issues, such as trademark bidding.

My post isn’t about the policy per se. Although, I…

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Hey AP, Got a Betamax?

The Associated Press thinks that Fair Use means it’s Fair to Use unless you’re a blogger. They don’t like the blogosphere’s use of too many quotes from AP articles and they want to set a policy of what constitutes fair…

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MySpace Wins a Small One

I previously reported on a big win ($230 million) MySpace got on Sanford “Spamford” Wallace, and today comes news that Scott Richter and his company, Media Breakaway must pay MySpace $4.8 million in damages and $1.2 million in attorney’s fees for sending…

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Zoomii, Virtual Book Browsing and Chariots

I am participating in the Association of Virtual Worlds, a new collaboration between 3D social and business explorers. The new organization has surpassed 2,000 members in only three months. As part of my research into 3D worlds I found a…

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Should MyPoints Award Points for Political Action?

Today I received a MyPoints BonusMail email message with the unusual subject line “Tell Congress to Protect Seniors’ Medical Benefits.” That subject line immediately piqued my interest because of its political nature. I was, however, immediately troubled because I knew…

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