To say I am a book lover is to understate an affliction. So back in 2001 when I heard that Borders was handing over its online element to Amazon, I was a bit perplexed. Sure, Amazon represents one of the…

What’s the secret sauce of Threadless.com — one of the country’s most innovative small companies? Read on! Inc. Magazine says it best: The Customer Is the Company. Congratulations to my Chicago brothers in customer empowerment!

If affiliate and search marketing is…

Bill McClure, former Chairman of Traffic Strategies, which was sold to Linkshare one year ago, informed me this morning that he has just acquired Coffee.org for $100,000. That domain will make up his key international coffee distribution destination site and he…

Want to be like Kobe Bryant? Well, don a pair of Hyperdunks by Nike.

Want to have millions of viewers spread  word of a video for you? Then have the reigning NBA MVP jump an Aston Martin.

But here’s a note. Don’t…

Today was a slow day at the office. Of course one of the perks of this industry is the office is at home, or some coffee shop, or yes, even the beach. Things move so fast in this industry that…

As customers spend less time in all the usual Web locales, new marketing practices are needed to capture their attention. What are they and how can you create them? Here’s how you can start.

My Sidekick is going to be set aflame today. I have gotten so many IMs and e-mails about Microsoft launching a brand new cash back site. Um, guys, this is old news. Microsoft acquired Jellyfish last year.

[You can get links…

I’ve only got a few moments for this, but this is an interesting development to follow: Microsoft is offering a cashback for search plan, where advertisers work on a CPA basis.

The basics of this are that users search using Microsoft…

As a follow up to my previous posts, Overstock.com Terminates All NY Affiliates and New York Collecting Sales Tax from Affiliates? I had an opportunity to be privy to information from a collective interview hosted by Cecily Lancit President of Affiliopolis.com an affiliate…

The gold rush for Internet $ shifts focus to new fads and trends all the time, so is it a surprise that companies jumped on the Second Life bandwagon after a few well placed stories last year? Maybe some of…