Archive for May, 2008
Borders Throws Magic Shelf at Amazon
To say I am a book lover is to understate an affliction. So back in 2001 when I heard that Borders was handing over its online element to Amazon, I was a bit perplexed. Sure, Amazon represents one of the…
Secret Sauce: Most Innovative Company in America
What’s the secret sauce of Threadless.com — one of the country’s most innovative small companies? Read on! Inc. Magazine says it best: The Customer Is the Company. Congratulations to my Chicago brothers in customer empowerment!
If affiliate…
From Super Affiliate to Coffee Baron?
Bill McClure, former Chairman of Traffic Strategies, which was sold to Linkshare one year ago, informed me this morning that he has just acquired Coffee.org for $100,000. That domain will make up his key international coffee…
Snakes, Shoes and Aston Martins
Want to be like Kobe Bryant? Well, don a pair of Hyperdunks by Nike.
Want to have millions of viewers spread word of a video for you? Then have the reigning NBA MVP jump an Aston Martin.…
Taking the Time to Remember
Today was a slow day at the office. Of course one of the perks of this industry is the office is at home, or some coffee shop, or yes, even the beach. Things move so fast in this industry…
Acquisition 2.0: Affiliates & Search Marketing Are Not Enough
As customers spend less time in all the usual Web locales, new marketing practices are needed to capture their attention. What are they and how can you create them? Here’s how you can start.
Live Cash Back Smacks Press
My Sidekick is going to be set aflame today. I have gotten so many IMs and e-mails about Microsoft launching a brand new cash back site. Um, guys, this is old news. Microsoft acquired Jellyfish last year.
[You…
Microsoft launch CPA based search/cashback offer
I’ve only got a few moments for this, but this is an interesting development to follow: Microsoft is offering a cashback for search plan, where advertisers work on a CPA basis.
The basics of this are that users search using…
Interview with Members of the New York State Tax Department
As a follow up to my previous posts, Overstock.com Terminates All NY Affiliates and New York Collecting Sales Tax from Affiliates? I had an opportunity to be privy to information from a collective interview hosted by Cecily Lancit President of…
Cool is not a strategy
The gold rush for Internet $ shifts focus to new fads and trends all the time, so is it a surprise that companies jumped on the Second Life bandwagon after a few well placed stories last year? Maybe some of…
