Archive for December, 2007
Always Check Your Links (Measure Twice, Cut Once)
D’oh! From Brian Caldwell (via Twitter):
What Match does not realize about their “Wink” emails is that they are driving traffic NOT back to match.com but instead the traffic is going to http://www.http.com and I bet
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Affiliate Marketing and Channel Conflicts
Multiple touch-point tracking and analysis provides the basis for a possible solution for existing channel conflicts between an advertisers different online and offline marketing campaigns and also with affiliates who promote the advertisers offer as well. Who gets commission and how much?
How Will Online Advertising Change as More People Create Online Content?
Mike Sachoff of WebProNews reports on a new study from Deloitte&Touche that quantifies the common sense hypothesis that more and more Americans are creating more and more online content:
Close to 40 percent (38%) of Americans are watching TV shows
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Affiliate Spam and Industry Self Regulation
There are obvious semantic implications we need to consider when invoking words such as “spam,” but I completely agree with Jason Calacanis in his assessment of the need to self-regulate ourselves in the affiliate industry (from this year’s…
Online Videos and Meatball Sundaes: A Bit of Sanity Amongst the Hype
Is online video the “next big thing” for online marketers? No.
Online video has been hyped as the new shiny of online marketing and pr, but video is not the panacea for your program and will not assure you success…
Larger Lessons from Facebook Tips Piece
The public view of a new MarketingSherpa Facebooks tips article end January 3. It’s worth filing away, but not only in view of Facebook. The suggestions that revolve around showcasing expertise, participation and creativity can apply to many…
ReveNews Site Improvements and New Years Resolutions
While everyone is enjoying the holiday season with family and loved ones, we’re going to be kicking the tires and making a few tweaks here that should make ReveNews more friendly to conversations, readers and writers.
1) The commenting system…
The Future of Affiliate Marketing is not Written Yet
Predictions about the future of affiliate marketing in the era of social networking and marketing. Where does it lead to and where does it end?
FTC Approve Google-DoubleClick Deal
AP Business Writer Christopher S. Rugaber reported today that the five-member U.S. Federal Trade Commission (FTC) approved Google Inc.’s $3.1 billion purchase of DoubleClick Inc. by a 4-1 vote. Over the past months this proposed acquisition by Google…
Microsoft Expands Officially Their Affiliate Activities to Promote MS AdCenter
Microsoft launched officially their MS AdCenter affiliate program via their affiliate tracking platform by Kowabunga Technologies at MicrosoftAffiliates.net.
