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Archive for November, 2007

Affiliate Managers Don’t Get It: Communication Is Still Key

OK, some do, but by and large most affiliate managers I’ve worked with or have attempted to work with are either a) lazy b) a few fries short of a Happy Meal or c) so uninterested in their jobs that…

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LinkShares Sales Reporting Web Service and Affiliate Tracking Methods 101

What is the new LinkShare sales reporting web service for advertisers good for? What general methods are used for affiliate tracking by the various networks and what are their individual pros and cons? A general guide and primer for advertisers to understand the technology behind affiliate tracking.

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SEO is Scroogled?

Although this is still in the experimental stage, this image should send a shiver down the spine of every SEO’er:

Read the details here.

Somewhere, Jason Calacanis is smiling.

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Getting Sick and Tired of Newbie Training Scams?

Folks, I have been “flying under the radar” for a while now with my internet marketing coaching club and I have to say that I am getting frustrated by having to guide my coaching clients away from the “trick of…

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Cyber Monday Grows Up and Becomes Serious

If you’ve been in the online marketing and advertising game for a few years, you remember the buzz surrounding the notion of “Cyber Monday” a few years ago.  We weren’t completely sure of the metrics or the sustainability of the…

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5 Comments | Filed under: News + Sounding Off

Is the Blogsophere Becoming the Tattle’ Tale Nation?

Megan Meier’s a 13-year-old who was suffering from depression and attention deficit disorder who was viciously manipulated at the hands of adult neighbors who pretended to be a young male friend “Josh Evans” through MySpace has lit the blogoshpere by…

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3 Comments | Filed under: Sounding Off

“Sow and you shall reap” - 101 for Affiliate Merchants

Happy Thanksgiving! With the holiday shopping season in full swing, it puzzles me to see that there are many affiliate merchants that stumbled at the finishing line. I think those merchants are missing out on a huge opportunity by not…

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1 Comment | Filed under: Online Marketing

Image Alt Attribute Confession and Impact

I’ve been doing search engine optimization since 1997 and have given too much and too little attention to image alt attributes (often called alt tags). It’s time to confess that they may have more value and could be worth your…

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Age Gap Impact on Holiday Sales

Online retailers prepping for a surge in traffic have plenty to worry about beyond whether shopping carts time out too soon.

To catch the competition or pass them up, merchants should play up their extras based on the age of…

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Testing a New Strategy - Domain Parking vs Amazon’s aStore

I few months back I went on a binge of buying a bunch of expiring domain names with Google PR values and inbound links. I parked these domains at Sedo Pro, a great parking site that hosts your site, provides…

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