Archive for September, 2007

Jason Calacanis to Keynote Affiliate Summit West 2008

Jason Calacanis, CEO of Mahalo, has been confirmed as the keynote for this winter’s Affiliate Summit West in Las Vegas, NV (Feb 24-26 at the Rio).

iPhone Debacle Provides Learning Moment for Marketers and Advertisers

The iPhone is a revolutionary device, no doubt. However, the actions of Apple in this week’s firmware release, which wipe out 3rd party apps that a user might have installed on their iPhone at best and “bricks” (renders useless) at…

FiOS Ads Surround Negative Verizon Article

Ads for Verizon’s FiOS service surround article bashing Verizon’s FiOS service.

Multichannel Offline and Online Conversion Tracking

ClickPath, a solution for tracking conversions of your PPC campaigns, organic search referrals, email marketing campaigns, banner ads and affiliate programs on your own website and offline if customers decide to order via phone rather than through your website.

Zingku: Google Makes Another Mobile Social Network Acquisition

Google has acquired Zingku, a social sharing service aimed at mobile users.
GoogleSystem
reports:

Google bought another mobile social network: Zingku. “We’ve entered into an agreement to have Google acquire our Zingku service,” informs us Zingku.com.

Our

Treat Your Competitors As Partners

Even though you want to produce the best content you can — and content that’s better that anyone else’s — you should still be thinking of other people writing about the same topic as potential partners, rather than competitors.

Microsoft’s New Live Search

Microsoft is deploying the largest update to its Live Search service since 2005.

Microsoft’s search engine is the 3rd most popular in the US and this is largely seen as an attempt by the software behemoth to…

Shoutlet: The Web 2.0 Marketing Tool

Shoutlet is an interesting new platform that allows for marketers to easily create new campaigns across a variety of “web2.0″ mediums. Shoutlet is exhibiting at this week’s DEMO conference.

Competitors in this space include Koral

Adteractive, Lead Gen, and Exits

Musings on Facebook, Google, Microsoft, and Monetization

Brian Littleton’s blog on FaceBook got me thinking a little. Brian wrote:

I get a lot of wide eyes when I say this usually…but I think that it is entirely feasible that a whole new generation of online users will