According to this UPI article, the New York Times (NYT) is reporting that the U.S. Federal Trade Commission (FTC) has begun investigating Google’s $3.1 billion plan to purchase DoubleClick Inc., the parent company of Performics.
The NYT source claims that the inquiry…
Continue Reading >Morley Mouse has posted an interesting blog post with details on how he believes that Marcel Ellis, the Hoseasons affiliate manager, is using his own personal affiliate account and breaking the rules by bidding on the Hoseason’s brand name and taking…
Continue Reading >The IAB just released updated numbers for 2006 that shows that online ad spending was slightly higher than estimated and reached $16.9 Billion. Performance deals were the biggest winner with an increase to 47% of market share, up from 41% the…
Continue Reading >Breaking News from the Interop Las Vegas 2007 IT Conference and Exposition in Las Vegas, Nevada. For six days, 20,000 IT and business leaders are in Las Vegas this week to see more than 450 exhibitors and attend 200+ educational…
Continue Reading >Zanox announced yesterday that they will sell Zanox to Axel Springer AG and PubliGroupe AG for €214.9 Million Euros. (Approx $290 Million US Dollars).
The acquisition will take effect retroactively on January 1, 2007 and is subject to the approval of…
Continue Reading >I remember when I first go into affiliate marketing and discovered the old CJ forums that blew up and grew into Abestweb, and then when adware and spyware started overwriting affiliate cookies like there was no tomorrow, we tried and…
Continue Reading >Yes, I’m having fun with acronyms and abbreviations. I have to do something to counter the anger at the poor reporting from AP on the Fair Isaac report on click fraud. Gasp! They just found out that 15% of clicks are…
Continue Reading >eBay seems to have taken a page out of Marry Poppins, “A Spoon Full of Sugar helps the Medicine go down…” they recently announced that they are increasing their payouts! Yeah Sugar!!!
But, alas, they are no longer going to pay…
Continue Reading >Not to be left at the altar again, Microsoft took the plunge and announced they will buy online agency/technology provider Aquantive. Aquantive is best known as the producer of the Atlas Media Console and Drive PM tools for advertisers and…
Continue Reading >It has not even been a week since Matt Cutts added a long update on his blog regarding the paid links “can of worms” he did open himself, about a month ago, when he announced the Google feature that allows people to…
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