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Archive for April, 2005

180solutions Code of Conduct

I continue to engage in dialogue with 180solutions as we sort out the SpazBox incident. I have been promised some further dialogue with 180 at the CNET Spyware Conference slated for this week.

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CNN Blog Comment Spamming?

You’ll think for a minute you’re reading a spyware investigation, but Nick Lewis has fallen up some interesting evidence that CNN is engaging is stealthy blog comment spamming. How concerned should we be as bloggers and as marketers?

Last week, CNN…

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1 Comment | Filed under: Viral Marketing

Google AdSense Affiliate Site Built With Datafeeds

There are thousands of affiliate marketers on the Internet profiting from Google AdSense and that number is only going to grow. The question is: HOW, exactly, are you going to get customers to your AdSense site once you build it?…

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Filed under: Affiliate Marketing

The Blog Advertising Industry Needs A Champion

According to Greg Stuart, president and chief executive of the Internet Advertising Bureau (IAB).

“The IAB has not given much thought to weblogs, which aren’t seen as all that different, from an advertising perspective, from normal websites. The IAB has not…

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3 Comments | Filed under: Online Publishing

Spitzer Goes After Intermix Media on Spyware Issue

It would appear that the general practice of sneaky installations has caught the eye of the NY Attorney General and he is non-plussed.

From this article:

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Marchex Invests $16MM More in URLs

As you may recall from their last acquisition, Marchex is adding $16.5 million in cost to its run at buying up URLs that have strong traffic to them… mostly from Web users who mistakenly assume they know where they’re going when typing either correct or mis-spelled URLs into browsers. There’s a new typo-grabbing trick out there that’s harder to kill… and Marchex had better pay attention because in the end it translates to increased risk for its roll-up-the-traffic play (which relies, in part, on owning and re-directing users from mis-spelled URLs to advertising networks).

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The Real Obstacles to Adware

Lately adware companies are talking about ‘cleaning up their act’ I have to wonder if investors pay any attention to history? I have seen some movement with companies moving in a better direction (e.g. labeling their pop-ups) but I wonder…

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CNET Anti-Spyware Conference- WhenU gets $20 Million from ABS

CNET has announced they are hosting a conference on the issue of spyware, anti-spyware and related ‘greyware’. (I think greynets might be a better term.)

The Antispyware Workshop, hosted by CNET Download.com, will provide an opportunity for the industry’s key…

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Google’s Latest: Ads Inside of Ads

A source I have inside Google headquarters has leaked some astounding new information about Google’s aggresive plan regarding ads. As we all know, Google has recently announced plans to offer CPM ads, and most recently the ability to put ads directly…

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1 Comment | Filed under: Online Publishing

Fill’er Up: Experian Nabs Affiliate Fuel

Experian Interactive is born via the merger of Experian’s MetaReward unit and newly acquired Thermo Media, LLC aka Affiliate Fuel. All employees and management for Affiliate Fuel will be retained. According to their press release, “the majority of Affiliate Fuel’s…

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Filed under: Affiliate Marketing