In the primordial day of affiliate marketing, all the risk was on the publisher and there was no way for a publisher to predict how an advertiser might perform. In other words, it was a leap of faith for publishers…

Who bears the risk….the advertiser or the publisher in a revenue share or traditional bounty-based, affiliate deal? Obviously, the publisher and I’m the first to admit for the publisher, this seems a bit dicey.

The theme of who should bear the…

“Based on paid accounts and paid minutes of use, we’ve grown by over 40% this year!” CEO Zane Safrit says. How did he do it? By KILLING his entire Internet lead generation / marketing effort and focusing on customer-centric “word of mouth” strategies that rely on old world tactics…. (more)

As search engines continue to dominate Web-based consumer shopping scene, they are constantly doing battle with those who wish to “game the system” (often times, affiliates and competitors) so as to drive increased sales… or steal them away. With the recent launch of Info.com things are taking a dramatic turn that marketers should pay attention to. This search player is actively showcasing discount-focused affiliate sites front-and-center. Literally asking shoppers, “Are You Looking for [merchant name] Discounts?” and directing consumers to a page filled (exclusively) affiliate search returns this “meta shopping engine” of syndicated advertisements could end up creating a significant number of customers that purchase *only* when a discount can be applied… all while marketers have little, if any, control over how the search returns are presented.

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It’s Friday so I wanted to kick off the weekend with a journal entry that would make folks smile and relax a little- Customer reviews. Don’t groan. Everyone likes to read them, especially when it reveals some nightmare story that…

Recently, Audible launched a project to offer value to the nation’s political discussion and build awareness about Audible at the same time.

ListenBeforeYouVote.com is part of Audible’s ongoing effort to provide presidential election voters with a comprehensive audio guide to the candidates and…

Everett Rogers, one of the early pioneers of communication theory, passed away on Thursday. If you aren’t familiar with his work — especially “Diffusion of Innovations” — then it’s worth boning up on, or at least sampling some of the thoughts…

Every now and then I run into a useful resource that bears mention. My latest forays of late have been into Content Management Systems. As the choices continue to grow so does the confusion. As one who realizes that collaboration…

Up until now, eBay fraud has been focused on collecting payments for non-existent merchandise. But new twists have been added to this sad and repulsive game. Here’s how it works:

I see some disturbing ideas about success that are running through the internet, and there are many people out there who, for reasons of their own, will lie to you and tell you what they think you want to hear.

Here…