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Archive for September, 2004

What Sells On eBay: Better Than MTV?

Bored? Need some mind candy? Simple! Just check eBay, because it’s a never ending treasure chest of unusual items, (besides being just damned fine entertainment!)

What’s this? you might wonder. This little goodie will let you fly through the air…

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Filed under: Online Marketing

Marketers Reject SEO - Again!

According to “studies” provided by SEO shops, major online retailers are “neglecting” SEO but are they really? Maybe they’re tired of trying to dance with Google, constantly dishing out money to SEO shops in a never-ending battle. Could marketers be waiting to test the contextual and/or behavioral ad waters in hopes of more accountability from their vendor / strategy? You bet they are and companies like Quigo are quickly moving to the front of the line - perhaps at the expense of the SEO industry…

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How To Flunk Your Customer Service Surveys

I felt clean and refreshed after my shower, until I went into the kitchen for a glass of water – and saw water dripping from the ceiling onto my brand new kitchen floor! This was the opening round in an…

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Filed under: Online Marketing

An AFFront to good marketing

I spent two and a half years educating the world why paid search was relevant. It was a tough battle. I even made a trip to Google. We wanted Google to place GoTo (now Overture) paid listings on its search…

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Filed under: Affiliate Marketing

Inspiration from CJU Shining through Industry Haze

Since I’m a little late journaling about Commission Junction University, first, I’m just going to point out some colleagues journals and then add a new perspective to the chorus. While, I found CJU inspirational as always, I came home to…

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Filed under: Affiliate Marketing

Message to Networks: please compile a reference list of every merchant’s PPC brand key word policy

As you might know, merchants have been cutting back on letting affiliates bid on their branded key word(s).

Affiliates don’t want to read every merchant’s Terms of Service or Affiliate Agreement to determine brand bidding policies — and who can…

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Filed under: Affiliate Marketing

More Evidence of Google Browser

Mozilla unveiled a new preview of Firefox recently but of even more interest is the rumour circulating about Google launching a browser. I hinted about this in a an August journal entry.

It appears the rumors are gaining intensity…this time the…

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Filed under: Online Marketing

Online Copywriting Enlightenment & The Art Of Elegance

To me (and most other online marketers) copywriting is by far the hardest part of successful ecommerce. In fact, that’s one of the factors that makes eBay so darned appealing – we can sell items with a two or three…

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Filed under: Online Marketing

Google Content Network Buys

Some marketers have been very vocal about the lack of efficacy with Google Adwords content network. Perhaps they have not been judicious in their buys.
I have achieved some good results by using Google’s Adwords content network but I stay…

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CJU Recap and Observations

I have just returned from sunny Santa Barbara and the annual Commission Junction University conference also known as CJU. For starters I can say it was pretty strange seeing all the faces I knew from BeFree and Commission Junction together at…

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Filed under: Affiliate Marketing