Forget viral marketing, forget PPCSE, forget search engine optimization. When you create a product that is so simple and so great at what it does mouth-to-mouth advertising is all you need! You have instant evangelists for your brand.

Skype (from the…

I have a lot of trouble with the word “greed”. The dictionary defines it as “An excessive desire to acquire or possess more than what one needs or deserves, especially with respect to material wealth”.

The battle over Adblocking continues. Brian Clark covered it recently in this journal entry:

But Norton takes this ad stripping to a new level, targeting all manner of code inside the HTML of pages. Google AdWords? Hyperlinks get stripped out. Images…

In my last journal entry Jeff Doak gave us a nice backgrounder on cookies and what they are and how they work.

Being a solution provider I asked Jeff the ultimate question: “Jeff, if you were building a site from scratch, with…

Readers who remember Sesame Street will surely identify with the friendly little Cookie Monster. The Internet Cookie Monster has transformed as of late from a benign muppet eating cookies for a snack to an array of applications that target cookies…

Recently at an affiliate community there was a great discussion between Stephen Messer of LinkShare and Todd Crawford of Commission Junction debating over the various merits of their respective tracking systems.

Afterall the much maligned cookie seems to be under constant assault…

Nobody wants spam or junk mail, but Anti-Spam programs go TOO far, and filter out legitimate business information that you may be waiting for.

Business with the Hispanic community is slowly starting to sink into the consciousness of the overcrowded internet marketing field.

According to ahorre.com, as of 2003, the U.S. Hispanic market became the largest minority group in the United States. The 40.5…

Blogger.com is now inviting their bloggers to enroll in Adsense. It appears Google, who acquired Blogger.com, plans to roll out Adsense en masse. This will make it even easier for agencies and buyers who want to reach thought shapers and influencers.…

You want optimized websites, right? If you don’t, your chances of success on the net are … well, slim and none. Website positioning isn’t easy, in spite of all the stupid rhetoric on the net. You know what I mean:…