Outstanding Business Plans: Writing Your Way To Success

Whether you’re launching a new business or starting a new program within an existing company, creating a business plan is a necessary step. A business plan will help guide you by setting benchmarks, program deadlines, and a structured budget. At …

5 Effective App Marketing and Distribution Strategies

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Launching an app is a fun, yet stressful process. You’re putting your creation out for everyone to see and use, and hopefully rate five stars. But with thousands of apps on the store market, how do you ensure that people …

A Guide to Better SEO Reputation Management

Mobile Search

Online marketing specialists spend lots of time offering advice on how to manage online reviews and ratings for local businesses. However, the reputation of your business can extend well beyond the reviews you get on Google and Yelp.

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Tips On Marketing Your Crowdfunding Page

You market your website, your business in general, and even your social media accounts. You market yourself because marketing is the one sure thing to breed a successful business. Whether you are an established business, or you are just getting …

Standing Out From The Rest: How to Attract More People to Your Small Business

The “small fish in a big pond” analogy is pretty apt for what a small business tends to seem like in the grand scheme of things. With all the other small fish swimming around, it’s hard to get noticed when …

The Best Local SEO Practices 2016

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With more people performing searches on their phones, local SEO is bigger than ever and more important to businesses than ever before. These tips are there to create a smoother and smarter SEO effort in 2016 – take a look …

3 Tips for Using Social Media Marketing for Recruitment Purposes

When it comes to hiring new employees, most business owners or hiring managers know how difficult it can be to know whether you’re getting someone who will fit your company well and bring something new to the table or if …

Greg Shepard

Here’s A Shopping Cart Strategy That Will Improve A Merchant’s Search Marketing

Search. It’s an integral part of everything and anything online and, of course, it’s key to a successful affiliate channel program. Run ads. Get clicks. People buy. Alas, if only it were that simple.

Over time, search has “grown up” …

Audience First: How to Build a Business Without a Product 

Audience First-How to Build a Business Without a Product 

For most entrepreneurs and inventors, the first step to forming a business often involves developing a product or service. It’s business school 101. However, this isn’t always the case, especially in this hyper-connected world.

Now, an increasingly successful approach to …

The 7 Types of Insurance Business Owners Value Most

insurance policy

No entrepreneur is safe from lawsuits and legal challenges, no matter how small your business may be. Companies of all sizes can become a primary target for lawsuits and other catastrophic events that will shut the operation …