Khem Raj

Why Printable Coupons Should Be A Part Of Every Small Business Strategy

Do you use cut coupons regularly?

I bet some of you do.

For over a hundred years, companies have used coupons in their marketing efforts because it works.  While there may be different spins on the promotions, essentially the principle …

Build a YouTube Channel from the Ground Up

YouTube is quickly becoming the go to choice of marketers as the popularity of the social platform itself not only explodes, but the ability of marketers to bring dollars into companies also increases.

Running right at YouTube and uploading a …

5 Ways to Personalize your Customers’ Experience

data collection

Highly personalized customer experience is the future of business and more specifically, of top quality customer service.

A large number of businesses are now going online-only and as more sales and marketing work is done digitally rather than in the …

Building a Brand Conscious Content Strategy

In a time when the adage “Content is King” is celebrated over and over as some kind of universal truth (and repeated ad nauseum), many marketers fall into the trap of putting the cart in front of the horse, and …

5 Pieces Of Digital Strategy To Steal From Your Competition

You know what they say, keep your friends close… and keep your enemies closer.

This can be especially true in marketing. Don’t deny that you meticulously follow your competitors on Twitter, and monitor their products for even the slightest of …

Go Mobile with WordPress

“If the user is having a problem, it’s our problem.” -Steve Jobs

It is affectionately known as “UX” (user experience), and it rules the Internet. Websites grow or fade because of it, e-commerce stores succeed or fail according to their …

Zoe-Lee Skelton

3 Priceless Benefits of Integrating Your Telephone Call Data

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3 Priceless Benefits of Integrating Your Telephone Call Data

As digital marketer’s we all want more data and the ability to dig even deeper into our analytics.

We all avidly check Google Analytics and AdWords for clicks, conversion and goal …

The Mobile Marketing Trends Brands Need To Be Aware Of

ibeacon

In the last half decade we’ve seen significant and continuous growth in the use of smart phones and tablets on the market and it’s changed the way internet marketers approach their work.

Change will be a constant in the mobile …

Rachel Honoway

Making Affiliate Marketing Attractive to Bloggers

tl;dr – 3 principles that managers, networks and solution providers should keep in mind when trying to attract bloggers. Ask any affiliate manager, network or solution provider what their goals are for the coming year, and you’re guaranteed to hear “bloggers” in their answer. Some will have a specific goal of recruiting more bloggers, while […]

7 Things All Great Brands have in Common

branding

A business’s brand is the way people perceive that business – in essence your brand is your business. Brands and perceptions of brands are created in a number of manners – from your messaging on social media, to your website …