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“If the user is having a problem, it’s our problem.” -Steve Jobs

It is affectionately known as “UX” (user experience), and it rules the Internet. Websites grow or fade because of it, e-commerce stores succeed or fail according to their …

Zoe-Lee Skelton

3 Priceless Benefits of Integrating Your Telephone Call Data

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3 Priceless Benefits of Integrating Your Telephone Call Data

As digital marketer’s we all want more data and the ability to dig even deeper into our analytics.

We all avidly check Google Analytics and AdWords for clicks, conversion and goal …

The Mobile Marketing Trends Brands Need To Be Aware Of

ibeacon

In the last half decade we’ve seen significant and continuous growth in the use of smart phones and tablets on the market and it’s changed the way internet marketers approach their work.

Change will be a constant in the mobile …

Rachel Honoway

Making Affiliate Marketing Attractive to Bloggers

tl;dr – 3 principles that managers, networks and solution providers should keep in mind when trying to attract bloggers. Ask any affiliate manager, network or solution provider what their goals are for the coming year, and you’re guaranteed to hear “bloggers” in their answer. Some will have a specific goal of recruiting more bloggers, while […]

7 Things All Great Brands have in Common

branding

A business’s brand is the way people perceive that business – in essence your brand is your business. Brands and perceptions of brands are created in a number of manners – from your messaging on social media, to your website …

Zoe-Lee Skelton

5 Crucial Call Handling Tips for Increased Sales & Conversions

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Generating leads is one of the most challenging activities a business can face, with managing conversions one of the difficult aspects of this practice.

But despite the digital age, phone calls provide some of the highest quality leads and they …

Look Up at Conferences

tl;dr – When you wander the halls of ASE14, don’t look at your phone. Look up. This isn’t a new age article about improving your attitude and feeling good. Although there are studies that show smiling and having better posture do make you more positive. No, this is quite literally a recommendation for you to […]

The Legality of Affiliate Marketing

online legal

Affiliate marketing is still somewhat of a new concept, even though its roots can be traced back to the 1990’s when retailers created platforms in order to analyze third-party online referrals in order to provide financial commissions for sales. Remember …

Knowing What and When to Outsource

Competing in the digital landscape usually means competing on several fronts. You need good design (product or web), solid tech (frontend and backend), strong marketing (acquisition and retention), and the talent to help make it all come together. Indeed, even …

What’s New in Mobile Marketing 2014

Summary: Mobile marketing put on an exceptional show in 2013 and experienced a growth of 75%. With marketing gurus predicting that the number of smartphone and tablet users will touch 2 billion in 2014, we are expecting to see some