Facebook: The Key to an Effective Social Strategy

Every social media strategy is different. Following a mold or completely copying your competition’s plan won’t do you any good. You must develop a strategy that’s reflective of your brand’s voice and appropriately targets your audience.

With that being said, …

Greg Shepard

Affiliate Marketing Has Disrupted Mainstream Marketing In A Very Good Way

If you aren’t familiar with affiliate marketing, you might not know that it is a $4.2 billion dollar business set to grow to $6.8 billion by 2020. Or that nearly 7,000 marketers attend a conference called Affiliate Summit twice each …

5 Ways To Use SEO To Concentrate On a Niche Audience

5 Ways To Use SEO To Concentrate On a Niche Audience

There’s a lot of information out there about SEO. A lot of it is dated. A lot of it is incorrect. And a lot of it deals with general SEO for general purposes. But especially if you’re a company that’s …

Leverage Your Marketing Campaigns by Targeting Wearable Technology

Leverage Your Marketing Campaigns by Targeting Wearable Technology

Apple didn’t create the first smartwatch, but it did bring the industry into the spotlight now that the Apple Watch is selling in 48 different countries around the world.

So as to not be outdone by a competitor, Android-producing companies …

Strategies and Techniques for Marketing an Online Course Offering

Strategies and Techniques for Marketing an Online Course Offering

Businesses should always be looking for ways to develop additional revenue streams, especially when they’re natural to the core value offerings already being presented. And while there are many different options for creating alternative revenue streams, one option that’s conducive …

3 Ways Your Content Marketing Strategy Can Be Improved Today

If you have plans for your business to find long-term success, you’ve likely already been working on a content marketing strategy for some time. With the amount of people using the Internet to do research, find information and make purchases, …

How to Reach and Resonate with the Millennial Audience

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According to Forbes, Millennials are 62% more likely to become a loyal customer to brands which engage and interact with them on social media. This statistic emphasizes yet again how important it is that a company maintain a digital …

Best Marketing Campaigns: What Offline Tells the Online Marketer

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The best marketing campaigns are synchronized online and offline marketing campaigns that take hints from each other. These integrated marketing efforts cover all bases without missing a step, filling in the holes that each strategy might have alone. However, some …

5 Online Privacy Tips For Security Dependent Industries

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Privacy is important for everyone. Privacy is important for businesses. And privacy is of particular importance for security-dependent industries like the medical sector, the financial sector, and the military sector. But even with all of the importance put on those …

Four Great Cities for Business Startups

Four Great Cities for Business Startups

Entrepreneurship is thriving most vibrantly in states and cities conducive to business. The Kaufmann Index identified Montana, Wyoming, North Dakota and Colorado as the states hosting the greatest startup activity in 2015.

These four metro areas also stand out as …