Doing Business That Matters

cause-marketing

Ever since 1974 when Carr & Associates International, an organization owned by John Carr, started the first popular case of Cause Marketing, this phenomenon has continued to grow in leaps and bounds all around the world. Cause Marketing is simply …

Two Mistakes that Will Derail Content Marketing

“Having good content on your website is an important factor in gaining credibility, trust and ultimately sales from the people who visit your site.” This statement provides the lead for a story on The Guardian’s Small Business Network and sums …

Don’t Overlook Images in Content Marketing

Mention content marketing nowadays and you can safely assume that people are thinking of articles and blog posts. That is because these are the tactics most often used by businesses as a part of their content marketing strategy.…

A-B Email Testing Basics

With spam emails being such a problem you would think that email marketing should be dead by now. Not only are the nice shiny email appliances that IT departments install blocking out emails that look like they are advertisements, but …

Declining Facebook Reach and What it Means for your Business

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Even though you may not realise it, Facebook’s organic reach has been constantly falling since the arrival of the site in 2007. However, in the last 12-18 months there has been a considerable fall in rank, far more aggressive than …

Using Data to Create Content

For years the mantra, “Content is king,” has resounded in the ears of every online marketer. Content attracts traffic and customers, it drives social sharing and it builds/strengthens a company’s brand. It is what makes online marketing move.

Every great …

The Worst Marketing Campaigns of 2013: Why They Failed

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With so many advertisers competing for our attention across so many platforms, it’s little surprise that in the race to stand out, a few brands will go over the edge of edginess into the uncharted regions of alienation and even …

Link Building: Friend or Foe?

“When I first started (my) site nearly 3 years ago, my mentor told me lots of things I was doing were wrong. I should use my keywords more in creating content, I should use lots of color in creating my …

Social Media Manners for the Small Business Owner

Image courtesy of bplanet/FreeDigitalPhotos.net.

The world of social media is relatively new. We don’t have decades of Miss Manners books to consult in order to tell us what to say and when to say it, and we often can’t ask our elders for advice …

5 Java Frameworks that Fulfill Development Needs

There are tons of websites or web applications live in today’s date which might have been made using certain “Java framework”. You might have even heard that these frameworks are available on different technology platforms like .NET and JAVA and …