As a North Carolina resident, I was disheartened to learn of our legislators’ decision to tax Internet affiliate marketing revenue. While the state may be an early adopter of such a practice, it does not bode well for the future.…
Good news for Net Neutrality. This administration has shown that they are committed to the principals of Net Neutrality based on language in the rules recently released for the broadband stimulus funding. The Broadband Technology Opportunities Program (BTOP) is offering grants…
Following Overstock.com’s announcement that it will pull its affiliate advertising from California due to the legislature’s proposal to increase taxes and the announcements of other companies such as Amazon.com threatening to follow suit, Governor Schwarzenegger…
This month marks a milestone of sorts for the advertising industry. The June 2009 issue of the Journal of Advertising Research will include 23 papers (pdf) on advertising. These papers document, according to the Journal, “the evidence for empirical generalizations (substantive…
Anne Holland, founder of MarketingSherpa, is back to her old tricks teaching us how to be better marketers. See how good your gut is at predicting the winner of some A/B tests with her new site www.whichtestwon.com.