5 Crucial Call Handling Tips for Increased Sales & Conversions

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Generating leads is one of the most challenging activities a business can face, with managing conversions one of the difficult aspects of this practice.

But despite the digital age, phone calls provide some of the highest quality leads and they …

The Legality of Affiliate Marketing

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Affiliate marketing is still somewhat of a new concept, even though its roots can be traced back to the 1990’s when retailers created platforms in order to analyze third-party online referrals in order to provide financial commissions for sales. Remember …

Knowing What and When to Outsource

Competing in the digital landscape usually means competing on several fronts. You need good design (product or web), solid tech (frontend and backend), strong marketing (acquisition and retention), and the talent to help make it all come together. Indeed, even …

What’s New in Mobile Marketing 2014

Summary: Mobile marketing put on an exceptional show in 2013 and experienced a growth of 75%. With marketing gurus predicting that the number of smartphone and tablet users will touch 2 billion in 2014, we are expecting to see some

Engaging with Customers Through Social Media

In recent years, several small and medium sized local businesses have taken advantage of social media engagement and have created awareness of their business. No matter if it is a small charity supporting communities, or an affiliate coaching business: all …

Finding a Hook for YouTube Video Marketing

A YouTube video can be an invaluable tool when it comes to marketing. With the number of options that are available for sharing the material, you could easily find website owners based in another country are showing your material – …

A Closer Look at iBeacons

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You may or may not have heard about iBeacons. Well, if not, you probably should pay attention. IBeacons are small gizmos around the size of a matchbox. They’re essentially exactly what they’re called – a beacon that provides ‘I’ or …

How To Correctly Use Call Tracking For Enhanced Local SEO

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Local SEO and marketing activities are more important than ever, with Google placing great emphasis on localised searches.

Obviously the mobile marketing revolution has played a significant role in driving local search with recent statistics showing that:

“1 in 3

The History of the Infographic

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Infographics and data visualisation are a widely accessible way in which to represent data and complex ideas in a simpler manner. In the world of marketing we use them time and time again as ways to showcasing data, as linkable …

Common Local SEO Mistakes to Avoid

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The wonderful thing about Local SEO is that it truly allows the small local mom and pop business to maximise their effectiveness in the SERPs and compete with the internationals.

However, it’s necessary to remember than an SEO strategy is …